Pricing
We only get paid when the work lands.
Agents are free to build. You cover what the machines cost — at cost, no markup — and we earn a fee each time an agent completes the job it was built to do. If it doesn't work, we don't get paid.
Website
from £1,000
- Design, copy and full build
- Two rounds of revisions included
- Editable without a developer
- No lock‑in — the site is yours
Film
from £250
- Single social ad — £250
- Batch of five variants — £600
- Brand film + three cut‑downs — £900
- Launch package — £1,400
AI agents
£0 to build
- Nothing to pay to design or deploy
- No retainer, no subscription
- Switch off anytime, owe nothing
How agent pricing works
Three parts. One of them is free, one has no markup, and one only happens when it works.
01
We build it free
Design, integration, testing and deployment at our cost. You pay nothing to find out whether it works.
02
You cover the running cost
Agents consume AI processing. You keep a balance topped up and we draw it down at cost — we add nothing to it.
03
We earn on outcomes
A fixed fee each time your agent completes the job — an invoice recovered, a ticket resolved, a meeting booked.
Think of an agent as a contractor, not software.
A contractor doesn't turn up if they're not being paid — and they don't invoice you for work they didn't do. Your agent runs while there's a balance to run on, and we're paid for what it actually delivers. Most businesses start with £100 on account; we'll size it to your volume at the proposal.
Outcome fees
Always less than the same work costs you today.
| Agent | What we get paid for | Our fee | Same work, done by hand |
|---|---|---|---|
| Credit control | Overdue invoice recovered | £2.00 | ~£4.00 |
| Customer support | Ticket resolved without a human | £0.45 | ~£1.90 |
| Lead qualification | Qualified meeting booked | £80.00 | ~£200.00 |
| Quotes & proposals | Quote issued and sent | £2.50 | ~£7.00 |
| Orders & delivery | Customer enquiry resolved | £0.35 | ~£1.30 |
| Document processing | Document processed and filed | £0.45 | ~£1.60 |
Hand‑done costs assume roughly £19/hour fully loaded. Building something not on this list? We price the outcome at your discovery call, and it goes in writing before anything is built. All prices exclude VAT.
What that looks like
The bill scales with the work. Nothing else.
| A month of work | Running cost | Outcome fees | Total | By hand |
|---|---|---|---|---|
| 40 invoices recovered | £15 | £80 | £95 | ~£160 |
| 1,200 tickets resolved | £180 | £540 | £720 | ~£2,280 |
| 4,500 tickets resolved | £600 | £2,025 | £2,625 | ~£8,550 |
| 25 meetings booked | £1,000 | £2,000 | £3,000 | ~£5,000 |
A quiet month costs you a quiet month's worth. There is no floor to fall through and no subscription running underneath it.
Not ready for a call?
Ask for a worked example instead.
Tell us the process that wastes the most time in your business and we’ll send back what an agent would do about it, and what it would cost. No call, no obligation.
Email us the processNobody else will build it for nothing and bill you on results.
Consultancies charge five figures before a line is written. Software charges a subscription whether it works or not. We took the model that already works for hiring — do the work, get paid when it lands — and pointed it at automation.
Fair questions
Why would you build it for free?
Because the risk should sit with us. It's how contingent recruitment works: the agency does the work and gets paid when it delivers. If we build you something that doesn't earn its keep, that's our loss, not your invoice.
What happens when the agent tries and fails?
You've covered the processing it used — at cost, with nothing added — and we've earned nothing. We're only paid for jobs actually completed, so a bad month for the agent is a bad month for us, not for you.
Why do I hold a balance rather than get a bill?
So there are no surprise invoices and no thirty‑day terms in either direction. You top up, you watch it draw down, and you can see exactly what your agent costs to run. If the balance runs out the agent stops — the same way a contractor stops.
What stops a runaway bill?
Every agent ships with hard limits: a ceiling per conversation, a daily cap, and an escalation to a human when it gets stuck. It cannot spend more than you've put on account.
How do you define an “outcome”?
Precisely, in writing, before we build — and always something countable that the agent controls on its own. An invoice paid. A ticket closed with no human touch. A meeting in the calendar. We don't charge a percentage of your sales, because arguing about who closed the deal is a bad way to do business.
How do I know the outcome count is honest?
Because you can check it. Every outcome we bill for exists in your own CRM, inbox or ledger — itemised and timestamped in your monthly statement. If our number and yours disagree, yours wins. See what you get each month.
What does it connect to?
Xero, Sage, QuickBooks, Microsoft 365, Google Workspace, HubSpot, Salesforce, Pipedrive, Zendesk, Shopify and most things with an API or an inbox. Full list and what agents can access.
Can I stop?
Any time, with nothing to pay. No notice period, no contract to exit, and whatever's left on your balance comes back to you.